By application only · Limited owner clients per year
We build home-service empires.
45-min strategy session · No pitch deck
As heard on
Dropping Bombs
Uncommon Edge
The Winning Balance
Level Up
Mark of Wisdom
Panozzo Team
Sameday
The real reason tradesmen stay broke isn't the market. It's the operating system running their company.
Great hands don’t build great companies — great systems do. We install the sales process, leadership structure, and operational discipline that turn a truck-and-a-phone operation into a machine that runs without you.
Built in the field. Proven at scale.
Led by Ben Jordan, The Action Group was built on real-world experience, not theory. Ben didn’t learn the trades from a whiteboard — he learned them with a wrench in his hand, then scaled a multi-brand home services operation across Utah and Arizona.
Behind the mic
Ben doesn’t just talk about the trades from the sidelines — he’s in the rooms with the operators, investors, and founders shaping the industry.
Three ways we go to work
Every engagement is scoped after your strategy session. No off-the-shelf packages — the playbook is built around your operation.
For the Owner
1-on-1 Executive Advisory
Direct, private access to Ben. Weekly accountability on the decisions that actually move revenue.
- P&L and KPI command reviews
- Pricing, average ticket & margin strategy
- Exit-the-truck succession planning
For the Team
Team & Leadership Training
Turn technicians into communicators and managers into leaders — in your shop, with your people.
- Technician sales & option-building process
- CSR & dispatch call conversion
- Field manager leadership development
For the Owner
Operational Scaling Systems
The infrastructure that lets you add trucks, techs, and markets without the wheels coming off.
- Call-by-call & capacity management
- Hiring, onboarding & comp structures
- Multi-brand & multi-market expansion
We don't take every client. Apply.
Engagements are limited so every client gets real access — not a course login. Here’s how it works:
01
Submit your application
Five minutes. Tells us if we're a fit.
02
Strategy session with the team
45 minutes. We audit where your operation is leaking money.
03
Scoped engagement proposal
You leave with a plan either way — no pitch-deck fluff.
Application
Tell us about your operation. Applications are reviewed within one business day.